Johnson & Johnson

A future-state vision for enterprise performance management across a global finance organization.

Enterprise Transformation Pharma Finance Conceptual Design
Details

Human-centered design, written into the spine of a Fortune 50 finance transformation.

The Enterprise Performance Management workstream was the strategic spine of J&J's Finance Systems & Technology transformation. It spanned three finance capability areas. Close, Consolidations & External Reporting. Planning & Forecasting. Management Reporting. Across J&J's global finance organization and its four operating sectors.

Zenda was engaged to lead the human-centered design and future-state operating-model strands of the broader FS&T transformation. As Senior Design Consultant at Zenda, I led the HCD research strand for Long-Term Planning and Monthly Business Review. The two processes most tightly bound to the close and planning cycles. The two most likely to expose the human cost of a fragmented operating model.

66
Slides delivered
Executive Conceptual Design package
90%
Of LT workload
Spent on manual data cleaning, not planning
3d 0.5d
GTN close target
Drawn from a peer-function baseline inside J&J
4
Pillars framework
Human · Data · Technology · Procedural

Goals

What the engagement was on the hook to deliver.
  • Quantify the operational cost of the current LT and MBR processes in terms that would land with the executive committee.
  • Translate qualitative field research into the structural argument inside the Executive Conceptual Design.
  • Embed the human-centered design layer into the future-state vision, not relegated to a later change-management phase.
  • Frame the future state across an analytical model the leadership team could use to sequence transformation investments.
  • Deliver a Conceptual Design Document reviewable at CFO designee level.

Approach

Contextual inquiry into how the work actually ran. Not how it was documented to run.

The HCD research was conducted across J&J operating sites in Titusville and Horsham, supported by remote sessions across multiple time zones. The contextual-inquiry work focused on how finance teams actually executed Long-Term planning and the Monthly Business Review. Not how those processes were documented to run.

The findings reframed the business case. Gross-to-Net Long-Term planning teams were spending the majority of their planning workload on data cleaning. Manually preparing non-standard, non-J&J-owned data before any actual planning work could begin. The same teams required approximately three days to complete a recurring process that peer finance functions completed in approximately half a day.

90%
LT/MBR Research FindingOf Long-Term planning workload, across the workstream, was manual data manipulation and downloading. Finance professionals operating, in practice, as extract-transform-load engineers.
LT/MBR research finding: 90% of planning workload spent on manual data cleaning, paired with the 3-day Gross-to-Net process drag against future-state design principles.
From the LT/MBR Research Findings deck, co-authored with the research team. The 90% manual-data-manipulation finding and the 3-day GTN process drag, paired against future-state design principles.

The pattern was structural. The work finance teams were paid to do was being absorbed by the work they were actually doing. The work they were actually doing was upstream of, and structurally enabling, the work they were paid to do. No single team owned the upstream work, so it kept landing on the downstream teams as friction.

The work finance teams were paid to do was being absorbed by the work they were actually doing. LT/MBR Research Findings · Field synthesis

Framework

An analytical model the leadership team could use to sequence investments and trade off scope.

To make the future-state argument inside the Executive Conceptual Design, the work introduced the Four Pillars framework. Human, Data, Technology, Procedural. An analytical model the leadership team could use to evaluate decisions, sequence interventions, and trade off scope.

Each pillar was named as an equal partner in the future-state design, with explicit accountability for a share of the close, plan, forecast, and report cycles. A change to any one pillar required corresponding changes in the others. Descoping one pillar meant accepting the cost in the others. Positioned this way, the framework was load-bearing inside the Conceptual Design. Not a chapter that could be deleted without rewriting the spine.

The Four Pillars of HCD framework · Human, Data, Technology, Procedural · applied to the future-state design principles surfaced through the LT/MBR research.
The Four Pillars of HCD framework. Human, Data, Technology, Procedural. Applied to the future-state design principles surfaced through the LT/MBR research.
Insight

Ninety percent of planning time was spent cleaning data, not planning. The future-state target: a half-day close cycle, anchored in a peer baseline already running inside J&J.

GTN close cycle · current vs. peer baseline

Days · LT/MBR Research
0d 1d 2d 3d CURRENT J&J GTN team ~3 days TARGET Peer-function baseline (J&J) ~0.5 days ~2.5 day reduction

Four Pillars · load-bearing structure

HCD framework
PILLAR · 01 Human Roles · accountability PILLAR · 02 Data Quality · ownership PILLAR · 03 Procedural Cycle · cadence PILLAR · 04 Technology Tools · architecture
Source LT/MBR Research Findings · Executive Conceptual Design, J&J FS&T, 2019. Peer baseline drawn from a parallel J&J finance function already operating at the target threshold. Not a forecast.

Solution

The HCD output landed in the Executive Conceptual Design three ways. Quantified narrative. Structural framework. Specific target.
Track 01 · Narrative

Quantified executive narrative

The 90% data-cleaning insight landed in the business case, not the appendix. The 3-day versus 0.5-day operational drag was made legible at CFO level. The numbers were research-anchored, calibrated against peer-function baselines already operating inside J&J. Internal benchmarks beat external benchmarks every time the work has to defend itself at the executive committee.

Track 02 · Framework

Four Pillars in the future state

The framework appeared early in the Conceptual Design, then again in the future-state sections, then again in the change-roadmap sequencing. It was structural to the document, not decorative. That positioning ensured the human layer remained load-bearing through the Detailed Design phase that followed.

Track 03 · Target

GTN close-cycle target

A specific opportunity was surfaced in the research. Closing the Gross-to-Net cycle from approximately 3 days to approximately 0.5 days through coordinated data-quality and ownership redesign. The number was not a forecast. It was a threshold, drawn from the peer-function baseline already operating inside J&J.

Future of Finance · Driving Standardization slide from the 66-slide Executive Conceptual Design Package delivered for CFO-level designee review on November 1, 2019.
Future of Finance, Driving Standardization. One slide from the 66-slide Executive Conceptual Design Package that went into CFO-level designee review on November 1, 2019.

The 66-slide Executive Package was delivered for CFO-level designee review on November 1, 2019. Feedback closed November 15. The Detailed Design phase kicked off thereafter.

The framework was structural to the document, not decorative. The human layer stayed load-bearing through Detailed Design. Executive Conceptual Design · J&J FS&T

Outcomes

What shipped. What stuck. What carried into the multi-year transformation.
Outcome · 01

A 66-slide Executive Conceptual Design reviewed at CFO designee level.

Framing the future-state vision and change roadmap across four operating sectors and three finance capability areas.

Outcome · 02

The Four Pillars framework embedded structurally inside the transformation roadmap.

Keeping the HCD layer load-bearing through Detailed Design, not deletable as a later-phase chapter.

Outcome · 03

A quantified business case anchored in peer-function comparisons.

Not benchmark estimates. Internal baselines already operating inside J&J, calibrated through the field research.

Outcome · 04

A GTN close-cycle target from approximately 3 days to approximately 0.5 days.

A working benchmark for the multi-year transformation. A threshold, not a forecast.

Talk to Ben about your work.

If you're staring at a transformation roadmap that's missing the human layer, that's where the conversation starts.

Twenty years across pharma, finance, non-profit, hospitality, and tech. Cases on request.